So, when I started talking about branding I bet your mind jumped to the visuals first. Most people’s do. But now you know there is so much more to it than just a logo.
But now it is time to get creative, some of you might have waited for this blog and others dread this topic… don’t worry! There are so many talented artists out there to help you with that!
Probably the most important part here is the logo. Your logo will appear on everything that relates to your business. It will become your identity, calling card, and the visual recognition of your promise.
So, spend some time on this and get an expert in to help with the design. The investment is worth it!
Hiring a professional designer or branding agency will ensure that you get a unique and timeless logo for your business. After all, they’re in the logo-making business.
Your logo needs to connect with your business and what you do! Make it versatile and recognizable.
Sure, you can change it over time but you for now try and design one that you can keep for quite a while until your brand is well known in your niche-groups.
If I can let you in on a little secret. A lot of times entrepreneurs don’t have a lot of financial aid when it comes to starting their business and stuff like logos and visual branding get’s put at the back of the line. And that’s also okay! If it means that you can get your business up and running, taking action rather than just sitting, planning, and dreaming, DO IT!
There is this awesome FREE design ap Canva! You can even design a logo there and they offer templates to help you! So, go check it out. You can do research on logos, watch a few videos, and just get your business out there!
After your logo, you need to put together your color palette.
Choose colors that MATCH your brand. You might be in a phase where you love a certain color combination, but that may blow over, so rather avoid your “favorite colors” at the time and pick something that matches your brand AND your target market!
Also, look at what colors mean in different branding-context and if the message and meaning match what you are trying to communicate. For example, if you are trying to create a brand that is for everyone and not for the high-end or exclusive market then avoid the color purple. Purple signifies royalty and luxury.
How many colors should you choose?
3 is the safe way!
Choose a base color, the color that will dominantly be associated with your brand. You will also try and match the other two colors to your base.
Secondly, you will choose an accent color. This needs to pair well with your base, but also bring in an element of fun that you can play within designing.
And lastly, choose a neutral color.
This is most likely like background color, like grey, whites or off-whites. Be careful with black, It tends to dominate a design.
There is a lot more research you can do about colors, but this will definitely get you going! Just make sure your colors don’t clash?