Hi, there all you awesome Boss babes!

I love sharing my journey with you, from where I started 13 years ago and where I still wish to go.

Through all of it, I not only wish to inspire you but more importantly, I hope that you would learn from my journey to better yours. I love being an entrepreneur, but my true passion is to help female entrepreneurs reach their dreams and even create bigger ones to chase after.

I hold back nothing and want to share all my tips and the lessons I have learned.

But this week I actually want to celebrate something…

My franchise just turned 4 years old!

I cannot believe I just said that. I STILL CAN’T BELIEVE I OWN A FRANCHISE!

Just wait a sec before you stop reading. You probably think I own an Mc Donald’s or something.

Not at all.

Let me start at the beginning. Every few years I get an itch to start a new business and four years ago I opened a coffee shop. I opened a few more and I loved it. I loved how my brand grew and the people I got to meet. I wished I could grow even more and meet even more people. But I just did not have the time for it.

I started looking into ways to expand my brand and landed on the idea of franchising. At first, I was really hesitant, and just like you, I thought it was only for fast food restaurants or big corporate companies. But when I started to break it down to the core, I could not understand why more people did not do it.

Look at it this way; What if you could box up your business, your brand, your systems, everything and sell it to another passionate entrepreneur. That is exactly what Franchising is.

If you can do that with your business, then you can franchise your business.

But why would you want to do it? Well, let me just tell you why I franchised.

It was such a great way to see my business grow. Not only could I finally scale my brand above all expectations, but I got to help someone else make their dreams come true by owning their own business. The vision I had once upon a time to be able to spread to any corner of the country and by the end of 2020, I will have 20 Branches nationwide.


The BEST part, it is a great way to generate a passive income. So plainly: a great way of getting MORE MONEY while WORKING LESS at the end of the day.

And working less means, MORE TIME with my hubby and our 3 kiddos.

And that to me, is the best possible outcome.

The past four years of my franchise journey has really been exciting, but I have not shared a lot about it. Mostly because “franchising” is really misunderstood.

BUT… I thought why not bust all the myths.

I created this blog to share my stories, and franchising is part of my story and I would love to share it with all of you!

So, just a heads up. I will be sharing a lot more about my business and how it all happened.

But until then if you would like to go read my previous blogs, just click here.

Talk soon.

Lots of love,

Nicolene Elhadad

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